Creating for a mobile phone is a uniquely challenging thing to do. Phones come in all types of different screen sizes, memory capacities and operating systems. Additionally, mobile phones are arguably the most personal electronic devices that people have in their lives. They are with us wherever we go, and most of us are never more than an arm’s length away from our mobile phone.

It’s for this reason that inspiring trust is Media Mileage’s most important core value, which shapes all of the decisions that we make. With mobile marketing campaigns, everything from the receipt of opt-in permission, to a mobile (Web site’s UI) must reward users with an effortless and enjoyable mobile experience. These are the mobile experiences that inspire trust.