"BY 2013, AN ESTIMATED 10 TRILLION TEXT MESSAGES WILL BE SENT AND DELIVERED GLOBALLY. THOSE SURE ARE SOME BUSY THUMBS."
The future of mobile marketing is bright. Very bright.
In today's world, anywhere from 95-98% of text messages received are opened and read within minutes of receipt.
For starters: With Four billion mobile phones out there, 86% of mobile users said that they receive or send at least one text message per week, though often it is much more. Last year alone, 7.8 trillion SMS messages were sent. It is estimated that SMS traffic will reach, if not surpass, 9.6 trillion messages by the end of this year,
25% of all of those four billion registered phones are smart phones and of those consumers using mobile phones, 30% of households said that they no longer even had a landline in their homes. Over one third of mobile phone users said that they actually prefer text messaging as a means of communication over a phone call on that same mobile device. 44% of people said that they are apt to check their phones an average of at least 10 times a day.
95% of all mobile users (both smartphone and non-smartphone users) have been connected to by brands that are using SMS marketing to reach their customers. Regarding ad awareness, the average mobile based campaign utlizing SMS marketing significantly outpaces online ads.
One third of consumers say they interact with a brand via text message on a regular basis. They do this by opting in to regular messages with promotions and incentives on the brand's website, scanning QR codes, or texting in keywords to a mobile short code.