What Is Mobile Marketing?

"LIKE PRINT OR INTERACTIVE MARKETING, MOBILE IS A DISTINCT CHANNEL THAT MARKETERS CAN USE TO REACH THEIR TARGET AUDIENCE."

Mobile marketing.

Mobile marketing is the use of cell phones and other mobile devices to market a brand or message, and it plays a powerful role in an integrated marketing strategy. Mobile marketing is commonly used in order to increase brand awareness, generate customer opt-in databases, and drive attendance to specific events and locations.

Examples of mobile marketing include:

• SMS Text Message Campaigns
• Mobile Web Development
• iPhone App Development
• Custom Software Development
• Bluetooth Broadcasting
• Advergames
• Mobile Video

Mobile is a unique medium.

Mobile is a unique medium and it must be concepted and designed with this idea in mind. A mobile marketing firm should be familiar with the enormous variety of mobile phone screen sizes and memory limitations and strive to create original content best suited to a mobile device.